An important part is the architecture of your blog . Behind this architecture, there must necessarily be one or more pillar pages. What is Pillar Page? A Pillar Page is a central content page that covers all aspects of a topic, with in-depth and in-depth reports in the form of separate articles and blog posts ( cluster content ), which are linked (via hyperlinks ) to its core topic. page.
Think of the pillar page as the center of a wheel. Supporting a pillar page, like spokes on a wheel, are articles, blog posts, content offers, and any other information Austria Email List you have available about the main topic. Each of these supporting pieces of content are directly linked to the pillar page. It is the basis around which a topic cluster is built . topic-cluster
Pillar pages generally cover a specific search topic and the content of the clusters should refer to a specific keyword related to the general topic of the pillars. For example, you can create a pillar page about inbound marketing - a broad topic - and have a piece of your cluster content about email marketing, which falls within the broader topic of inbound.