This platform could also be useful for marketers in a wide variety of industries, including news, entertainment, gaming, and sports. If live streaming can help your company spread awareness about a product, this might be a good time to get familiar with Caffeine and Twitch. As you learn more about the platforms, be sure to determine whether your audience is actually using one of them and what they are using them for. You should also check out what similar brands are doing if you find any with active accounts. If you have an idea for a live stream that seems too out of the ordinary for Facebook or Instagram, to test it.
Because the platform is new, there may not be many policies or rules associated with what content works or doesn't work yet. 7. InstagramUruguay Phone Number List Reels Launch year: 2020 Number of users: two billion We can't deny that TikTok has changed the game for social media since its debut in 2017. It's still on our list this year as the platform continues to reinvent itself and expand into new audiences. In 2019, Facebook noticed the TikTok trend and responded with Lasso, but ended the effort to make room for Instagram Reels.
Instagram Reels shown on three separate phone screens Reels is now in direct competition with TikTok, offering similar video creation functionality. Instagram users can create videos decorated with special effects, music, and transitions known to keep users in the loop. How can reels work for your business? Everything from sharing product releases to how-to guides, Reels can be an engaging way for brands to be present with Gen Z audiences. If you're not sure how to get started, The Social Impact has some fun and informative examples on how use Reels . Don't know how to take advantage of this new Instagram feature? Start with your branding. Reels are a fun type of content that can showcase your brand's personality.