In March 2022 Decentraland hosted the first Fashion Week ever with many fashion brands intent on holding fashion shows, parties, concerts and seminars. It is still a niche application (around 200,000 users ) but it is proposed as a true experiment in interconnection between people and between people and brands, with participation in unique events (post-show parties). Fashion and shopping that will profoundly change the way we relate to these aspects of existence.
Roblox was created by the American company Roblox Corporation in 2006 in the gaming sector and has over 50 million active users per Uganda Phone Number List day and over 230 million per month. Mostly very young. The Roblox platform is as far from the metaverse as it will be in the definition we mentioned at the beginning. But it has some features in common: fans create their worlds and games together, sell their digital creations to the community, play together, interact with their favorite brands.
The Nike brand created Nikeland on Roblox, as a game and the young generations' first approach to the famous brand of sports shoes and clothing. Apart from these initial technological curiosities that open the gaze towards a future of novelties, in many ways overwhelming, the metaverse is far from being a useful and inclusive reality , today, for the majority of society. Mainly due to technological, bandwidth capacity and interoperability limitations. Regardless of any technological revolution, the fundamental questions for acquiring market shares are always the same: how to get new customers and how to retain them. Currently, the metaverse is not the blue ocean where you can cast your nets and fill them with fish beyond belief.