Google's Gary Illyes says all the talk about EAT is exaggerated. What Googlers say about EAT Chapter 5: Why EAT is important for SEO Let’s analyze why EAT is important to SEO from two perspectives. 1. Content perspective Ever heard that “content is king” or “create quality content”? But in reality, most people don’t understand what high-quality content is. Content with a lot of pictures?
Long content? Or what kind of content? Now, Google has given us a little insight into what they consider high-quality content, which has huge implications for content Saint Helena Email List marketing and SEO professionals. The EAT guidelines tell evaluators what type of content Google considers to be high quality. According to their guidelines, high-quality content should be: can help users Created by experts Publish on authoritative websites is credible regularly updated If possible, content should be created by people with a high level of expertise, but where appropriate, “everyday expertise” from people with real-life experience is acceptable. Pages that spread hate, cause harm, mislead or deceive users may receive lower EaT ratings from search evaluators.
User experience perspective If you've paid attention to the major updates to Google's search core algorithm in recent years, you'll notice a recurring theme: continuous improvement of the user experience. Google has long ago started penalizing keyword stuffing because it ruins the reading experience. the internet, they used mobile responsiveness as a ranking factor. Google prioritizes HTTPS over HTTP because it wants to increase security for searchers. They developed core web metrics because they wanted to quantify a fast, seamless user experience. AT is no exception.