Detailed explanation of practical operation of advertising on Amazon site) 4. The impact of promotions on site traffic If advertising can help the Listing to be displayed on the front page, the role of promotion is to make customers entering the store buy more, thus increasing the unit price. However, based on the purchasing habits of Amazon customers, Amazon’s in-site promotion settings are not suitable for The effect of increasing customer unit price is not particularly obvious.
Although promotions do not significantly increase the unit price of customers, from the perspective of traffic introduction, setting up French Guiana Email List promotions can still increase traffic to a certain extent. discount set, there will be a line of prompts about the discount ratio on the search results page. In this way, compared with competitors who have not set up promotions, the Listing will have more attractive elements. Although there is no accurate data to explain how much more traffic the promotion setting can bring, as long as it is set up, it will definitely have an effect.
When entering the details page of a Listing, promotional activities will be displayed in the middle of the product details page. Listings with promotions can assist each other with other listings in the store, and play a role in mutually increasing traffic. Therefore, sellers can appropriately set up some promotional activities based on the actual situation and profit of their products, which can not only play a certain role in attracting traffic, but also increase the conversion of the store to a certain extent.