So how do you optimize these two pieces of content so that more people click on your results? Here are some ways: 4.1 Set up emotional title tags There’s no doubt about it: Emotional headlines get more clicks. CoSchedule found a clear correlation between highly emotional headlines and social sharing.
For example, this title: Productivity Tips: How to Get More Done is not bad, but it still falls short of driving people to click. Here’s how to turn your title tag into Reunion Email List emotional power (while keeping it SEO-friendly): Crush Your To-Do List With These 17 Productivity Tips Now, it doesn’t always make sense to create highly emotional headlines, but you should do it whenever you can. 4.2 Add brackets at the end of the title Studies have found that headlines that include parentheses have higher click-through rates than headlines that don’t. 4.3. Use numbers in titles Many marketing resources, including BuzzSumo, make it clear that numbers can increase organic click-through rates.
4.4 Optimize meta descriptions The method is similar to the title. First, make your meta description include an emotional element. Secondly, include your selling point which is why people click on your results. Third, you can use some words or phrases used in advertisements. The final step is to include your target keywords in the meta description. 5. 5.1 Place your content above the fold. This is also mentioned in Exxon Digital Marketing’s bounce rate optimization case article . Our case website: ebglass.net Before optimization, the page banner was too high (600), causing most of the page content to be under the fold.