Furthermore, as regards the budget , the differences between the two worlds concern the type of use of the same: far from thinking that growth hacking is a zero-cost activity, it however has a very different way of allocating the available budget. While in traditional marketing there is, for example, the concept of a campaign, with its cost, its duration and its results, in growth hacking there is that of an experiment, which breaks the available budget into many small slices and uses them to conduct rapid tests, aimed at finding the most effective strategy to which larger budgets can then be dedicated.
Growth hacking is creative and extremely Iceland Phone Number List adaptable : its experiments work for a limited period, but must then be replaced by more performing tactics. Being able to change and adapt is an absolutely essential skill for a start-up or young business. Furthermore, as regards the budget , the differences between the two worlds concern the type of use of the same: far from thinking that growth hacking is a zero-cost activity, it however has a very different way of allocating the available budget.
While in traditional marketing there is, for example, the concept of a campaign, with its cost, its duration and its results, in growth hacking there is that of an experiment, which breaks the available budget into many small slices and uses them to conduct rapid tests, aimed at finding the most effective strategy to which larger budgets can then be dedicated. Growth hacking is creative and extremely adaptable : its experiments work for a limited period, but must then be replaced by more performing tactics. Being able to change and adapt is an absolutely essential skill for a start-up or young business.