So, does Google give us the grade? Exactly! That's right, Big G evaluates all the keywords included in a campaign with a score (of quality, in fact). How does Quality Score work? Very simple, each keyword is given a rating ranging from 1 to 10 . This evaluation depends on several aspects. It is essentially based on the qualities that the adverts have acquired over time and on the previous landing pages advertised. When a new keyword is inserted into the ad group it is marked by Google with a "-". Only over time will it be understood what rating will be assigned, depending on the performance of the ads. Quality Score also has a major impact on the cost of an ad .
Obviously, the lower the rating that Bahamas Phone Number List Google assigns, the greater the investment required to stand out compared to other ads. A mechanism which, inevitably, also ends up affecting the cost per click . So, does Google give us the grade? Exactly! That's right, Big G evaluates all the keywords included in a campaign with a score (of quality, in fact). How does Quality Score work? Very simple, each keyword is given a rating ranging from 1 to 10 .
This evaluation depends on several aspects. It is essentially based on the qualities that the adverts have acquired over time and on the previous landing pages advertised. When a new keyword is inserted into the ad group it is marked by Google with a "-". Only over time will it be understood what rating will be assigned, depending on the performance of the ads. Quality Score also has a major impact on the cost of an ad . Obviously, the lower the rating that Google assigns, the greater the investment required to stand out compared to other ads. A mechanism which, inevitably, also ends up affecting the cost per click .