Although this question seems simple, I actually think it is the most critical question in the industry. Because, as far as I can see, most of our friends working in the sector cannot explain exactly what they do, even when telling their families. When we look at the street, we are one of the sectors with the lowest awareness. Since the person who greets guests at the entrance of restaurants in TV series for years has been called public relations, our profession is mostly understood this way. In my opinion, even though our job is to manage reputation, I can say that we are the profession that manages its own reputation the worst. PR or public relations, in its simplest definition, is a professional group that writes the story of a brand, institution or person and ensures that this story is heard by the masses.
The PR agency manages the entire process from writing this story impressively to reaching its target audience. What services does a PR agency provide? The process South Korea Phone Number List in the definition we just made is not an easy process that we can go through in a short time. In this process, there are many areas under the umbrella of public relations such as Media Communication, Reputation Management, Marketing Communication, Social Responsibility, Sponsorship, Event Management, Internal Communication, Crisis Management, Lobbying. Each of these is like a profession in itself when you do it properly. However, the view on Public Relations in Turkey is limited to media communication compared to Europe and America.
When the primary goal of brands is high media visibility, many agencies focus all their concentration on this. The main priority here should be to correctly determine expectations and strategies before starting to work together. How to work with a PR agency? This is one of the most critical issues. Many companies don't know exactly what to expect from PR agencies. While some are incomplete about what they should expect, others think that all the work they do is the work of the PR agency. In this way, the time spent on meaningless tasks can prevent productive work on important issues. In my opinion, this issue is one of the issues that PR agencies should come together to teach brands the details of their profession and raise awareness.