are seven important tips so that your content doesn't go unnoticed. ) Clear objectives Does your content marketing strategy support the brand's long-term goals? It is necessary that the contents respond to short and long-term objectives. An excessive emphasis on deadlines or small projects can sometimes make you lose sight of the more global results that serve to keep new paths and strategies in mind. On the other hand, according to our goals, the useful life of the content to be generated will be. For example: if we seek to be pioneers in the latest trends in the sector, of course we will address news and fashions.
If, on the other hand, the objectives are (positioning ourselves in the search engine) it is always better to deal with evergreen content . ) Defined style It's about measuring tone or your ability to provide information . Always in an authoritative way and inviting conversation. Keep in mind the stories and themes related to your market and don't get discouraged in a short time: style comes as the days Argentina Email List go by. ) Influence and relevance: Is your level of influence increasing month by month? It is necessary to measure the total independent impact of each of the projects. Even though the numbers change (number of articles, number of posts, events and so on), the influence is based on a broad image of the engagement that your content produces.
To be relevant, you must first know if your content is providing the information in an interesting way. Score how what you produce helps users and helps them achieve important goals. Always try to establish a connection with the public, to enrich yourself with their feedback. You must offer valuable content that establishes a relationship with the public. ) Have continuity First ask yourself: is my strategy consistent enough? You will achieve this as long as there is cohesion between the parts of the strategy . In addition, you must impress on your followers an image that combines trust and continuity. For