Word of mouth marketing is basically defined as the situation in which a person, a brand or a product is recommended by a person who uses or experiences it to his family, friends and social circle. Nowadays, a user's recommendation of that product to his family, friends or social circle is a very effective and important factor for the conversion rates of brands. There are many marketing strategies used by companies to reach people in their target audience and increase sales. Word of mouth marketing strategy, which is one of the marketing strategies used by companies engaged in commercial activities, is a method frequently preferred by companies. Word of mouth marketing strategy, which is among the most used marketing strategies especially in recent times, is a method that contributes to reducing the advertising and marketing costs of brands.
For this reason, the importance and value that companies attach to this marketing strategy, which is just developing around the world, is increasing day by day. As Edvido, in this article, we will try to talk about what word of mouth marketing is, its strategies, its importance, examples, what needs to be done, etc. We wish you pleasant reading! What is Word of Mouth Marketing? Word o Paraguay Phone Number Listf mouth marketing, which occurs when a person recommends a brand, product or business to his family, friends or social circle, is basically carried out in two different ways. One type of word-of-mouth marketing is carried out organically, while the other is carried out in an advertising-supported manner. Organic marketing and advertising-supported marketing, which are types of word-of-mouth marketing, have a lot in common with each other.
In successful word-of-mouth marketing, the advertising campaign increases the data of organic marketing, and on the contrary, organically conducted word-of-mouth marketing can also increase the data of the advertising campaign. So, a good organic word-of-mouth marketing strategy also ensures that advertising campaigns are positively affected. In the organic word-of-mouth marketing type, a person tells about a product he/she likes to his/her family, friends, social circle or, under today's concept of phenomenon, to his/her followers and enables other people to recognize and benefit from the product. In the word-of-mouth marketing strategy, which is generally based on trust, the potential target audience begins to trust the company more. In the type of word-of-mouth marketing carried out through advertising campaigns, marketing campaigns are carried out in line with a specific strategic plan to improve word-of-mouth marketing and reach a potential customer base. In order to successfully use word of mouth marketing strategy, it is very important to actively use social media platforms. Responding to customers' comments about the company, product or brand, sharing opinions and actively using social media with original content sharing are essential for word-of-mouth marketing.