Click here and download! TABLE OF CONTENTS What is content seeding? Content seeding (from the English (to) seed) is the strategic placement of content on the internet . As a central component of content marketing, seeding relies on the interaction of various marketing strategies such as online PR, social media or influencer marketing as well as search engine optimization (SEO).
Function and goals of content seeding It is usually not enough to publish the content produced on the company website, as only a fraction of users find their way South Africa Phone Number List there on their own. Rather, various touchpoints need to be created in order to increase awareness of the content - where the target people are already getting information. Seeding is based on targeted contact with relevant opinion leaders (bloggers, online marketers, journalists, PR managers, institutions, etc.).
The aim is to encourage them to publish their own contributions by providing added value to the intended user. Ideally, the content gains viral momentum so that users themselves become multipliers by sharing it (multiplying effects). The core goals of seeding are: Increase in reach (traffic) Reach new target groups (shares, likes) SEO optimization (backlinks) Types of seeding