Today, social media (Facebook, Instagram, LinkedIn, TikTok etc.) are an integral part of corporate marketing strategies and, having assumed such a central role, there has been an indirect request for the creation of a new professional figure , that note from the Social Media Manager. mean being digital natives, having a mobile phone capable of taking good quality photos and publishing on your channels, but it requires a series of advanced skills.
Entrusting the management of the Instagram or Facebook page to your children or grandchildren does not mean marketing. Let's see why starting from the skills Ivory Coast Phone Number List of this role. What skills should a Social Media Manager have? The skills needed to be a professional Social Media Manager are: knowledge of the main digital tools; ability to write clearly and effectively; understanding company objectives and knowing how to shape them in the social world; competence in analyzing and optimizing content, knowledge of social platforms (Facebook, Twitter, Instagram, etc.); ability to constantly monitor the presence of the brand on the various channels.
Finally, it is also important that an SMM is informed about the latest trends and knows how to use them to the company's advantage. What does a Social Media Manager do? Now that we have defined who he is and his skills, let's see what he does. In a single sentence we can say that " it deals with the management of social media ", but the question arises spontaneously: what is meant by social management? It is a process of planning , creating , publishing and monitoring content on different social channels to promote the company and interact with the target.