You should also pay attention to the podcast cover . It should ensure that listeners immediately draw conclusions about your company . Fonts that are visible on a 1 x 1 tile and are sufficiently large are best suited for display on mobile devices. Another option for designing your podcast is the podcast trailer . You should keep it as short as possible, mention the name of the podcast right at the beginning and at the end and announce upcoming topics. A CTA with the recommendation to listen and subscribe completes your trailer. Content design process Now that you have a basic understanding of design, particularly in relation to different forms of content, let's return to content design and how you approach it. Conception and research As is usual in inbound marketing, the customer is the focus of all marketing activities.
The focus of design is on user requirements , which must be analyzed, defined and combined with business goals. Specifically, you should pay attention to the following New Zealand Mobile Number List 9 points and fill them with information: Company goals Content goals Core target group and their needs Satisfaction of needs Favorite Channels Language Preferred style of persona and company Publication period structure Wireframes and mood boards can help when developing content design to reflect the functional and visual direction of the projects. Moodboard content design Create content The first anchor point of the content phase is the development of an information architecture . Based on this, the planning of the display can begin: , how structured, and with what means? Building this content structure also includes embedding CTAs and SEO optimization of the texts. Analysis and optimization Once you have published your content, it is far from over.
Based on user and customer feedback or tests (A/B or multi-variant tests ), contributions can be corrected and optimized based on user requirements. Influencing the user experience through content design From the user’s perspective, the core task of content design is to offer them an excellent user experience . The American UX designer Cory Stern developed different content design goals for the different phases of the buyer's journey in order to have a positive influence on the user experience through content design. User experience model During the first phase, the “ attraction ” phase, companies want to use their content to attract the attention of potential buyers so that they come into contact with the company. In this phase, the (visual) design follows the goal of stimulation with striking contrasts and elements that motivate action.