Name and logo First of all you need to introduce the company to the user. If the brand is popular or at least somewhat familiar to the visitor this will increase the level of trust. The logo should be simple and easy to remember. It is necessary for the visitor to remember it when he sees it somewhere else.
If it's not clear from the logo what you do add an explanatory caption Logo on the first landing screen The signature should answer the questions in – words Who you are? What Phone Number List you are doing? For whom? Where? Advice Add a unique selling proposition (USP) to your signature. For example We deliver pizza in Irkutsk → We deliver pizza in Irkutsk in minutes You should not make a logo that is too large and noticeable - it should not distract the user’s attention from the rest of the content.
Menu The purpose of the navigation menu is to explain to the user what he will find on the landing page and allow him to quickly move to the desired section. on a landing page there is no point in having a menu. Advice In order not to overload the menu and not distract the user from studying the offer make no more than seven short items. Important and complementary points of the offer can be highlighted for example by color.