ta client portfolio? How to manage and maintain it? What is a client portfolio and what is it for? It is a record that allows you to classify and order current or potential clients of your company . This provides extensive knowledge about these people or organizations with whom you have or seek to have a relationship, prioritizes contacts and facilitates the personalization of attention to improve business opportunities. Now, a client portfolio is not only about having a database of current and potential clients, but it also has three other functions: Expand the market Build buyer loyalty Search for new sales opportunities
use the client portfolio, remember that the data and Telegram Number Data information it gives you about your clients and leads is relevant, and you must use it to make sales. What is its importance for companies? As we mentioned before, the customer portfolio is not only a record of data, so its usefulness for companies is not only storage. Therefore, below we explain some key points in which its importance lies: Greater sales opportunities If you correctly manage your client portfolio , you will be able to have new cross-selling opportunities with clie
nts, that is, the same buyers will be able to repeat purchases, not only in products or services previously obtained, but also in new ones. Reduction in customer acquisition costs With customer portfolio management you will have valuable data about the profile of your active customers (interests, location, socioeconomic level, etc.) so, with this information you will be able to de