brands to get those conversions! More long-tail keywords: Searches are likely to be increasingly phrased in natural language, rather than traditional ‘search engine’ style. Websites need to be optimized to these more detailed, long-tail queries. Greater promotion of UGC: SGE is likely to promote user-generated content (UGC) on the SERP. This is especially the
Metadata is still a factor: Metadata, such as your Phone Number Data title tag and your meta description, continues to be important. After all, the title and description are what entice the searcher to click the link! 5 tips to prepare your site Keeping these impacts in mind, how should you prepare your website for SGE? Start preparing by following some timeless SEO tips. Google has always said that content is king,
so the more quality unique content you write, the higher you’ll rank. Those who do this really well will benefit most from SGE. AI in digital marketing is here to stay, and there's little doubt that the world of search marketing is on track to be turned upside down by developments in generative AI. Google's Search Generative Experience (SGE) is still in experiment phase but it's already promising