The channels through which we can receive visits are the following: MASTER IN DIGITAL MARKETING Learn to control, measure and improve company investments by collecting data I'm interested! Organic search : Visits that access our website through search engines .
Direct traffic : Users who find us by entering the Phone Number List URL of our website in the browser. Social : Traffic received through social networks. Referred traffic : Visits that we are receiving thanks to media that are linking to our content. 5. the words entered into the search engines through which our visitors have accessed the website .
We find two types of keywords, paid ones and organic ones. It should be taken into account that the paid ones will be visible when we have linked our account with that of Google Adwords. 6. Search engine optimization To activate this section, we must link Google Analytics with Google Webmaster Tools.