More and more brands are more aware of the importance of working to care for the environment, knowing that for consumers This is a decisive factor. This last fact has been proven once again with the latest survey that Appinio has carried out for International Earth Day , celebrated on April 22. According to the results, 9 out of 10 Spaniards believe in climate change and 88% affirm that a global turn is needed in climate policies, in order to minimize the consequences. Regarding the perception of citizens regarding the commitment to environmental issues of Spanish entities, 77% consider that politicians are the least committed.
These are followed by investors and the financial sector, with 74%. On the opposite side we find NGOs (81%) and research organizations (75%). How has Phone Number List consumption been affected by environmental awareness? With greater ecological awareness, a new consumer profile has emerged that has become more conscious when it comes to purchasing. However, 56% of those surveyed say that more and more brands are pretending to care about the environment. This has led to the emergence of terms such as Greenwashing or green marketing actions.
The consumer is aware of when this transformation is carried out meaningfully or is simply artificial, which can have a negative effect on the perception of that company," comments Livia Mirón, Country Manager of Appinio in Spain. Focusing on behavior, 58% indicate that they have at some point stopped buying or using a brand because they consider that they did not care enough enough for the environment. Furthermore, 81% have indicated that they have sometimes checked whether the company was respectful before consuming, compared to 20% who never do so. Recycled packaging (55%), packaging labels (41%) or ecological certification (41%) are some of the aspects that buyers pay most attention to.