we want our piece of content to influence the reader to think more positively about us, so that he trusts us more and at some point even so much that he is ready to give us some of his hard-earned money. At its broadest, we want the reader to do something that moves them to the next level in the sales cycle. This could be subscribing to a newsletter or sharing an article with a friend. The reader may be interested in the products and services mentioned in the article. So the measurable action is how many people went to the product page online after the article. And on the day when there is a full moon and all the sales traps are lined up correctly at the cross of five roads and we bleed the black rooster at exactly the right moment,
a potential customer makes an inquiry or completes Phone Number List a transaction in the e-store. We line up all colleagues and make a red cross in the calendar. Although there are different goals, at the end of the day, good content is what drives sales and the rest is a cost. Set up goal(s) in Google Analytics to measure visitor activities. google analytics goal missing Take your content marketing to the next level. I will share with you my more than 4000 days of hands-on content creation experience. See more content marketing training. Content types In the case of articles, there are certain forms that have justified themselves over time, either in building a brand or bringing in sales. To make life easier, you can always use the content creation template.
Advice The most important type of content for most businesses is advice. Advice works in two ways, first, if the writer gives good advice, he creates an image of a professional and a specialist. By giving the impression of an expert, you instill trust in your potential customers, and this is very important if you want the reader to eventually close the deal. When it comes to advice, it is important that you base it on the needs of the target group. If you write about things that are self-explanatory, you will leave the impression of a beginner or the reader will understand that he can deal with this himself. The other extreme is that by writing a text that is too technical and complex for a potential client, you will not be able to arouse