You've probably come across it before - you're deciding between several products and you're looking for an answer to the question of what's the difference between them in the product description. You know there is a difference between the two and you want to know it to make the right purchase decision. The product description is the key thing, so it is never well written and needs constant attention. An e-commerce study conducted by the Nielsen Norman Group shows that 20% of unsuccessful purchases are due to a lack of information about the product.
Why is this an inappropriate description? A great product description must introduce our products with the intention that we will sell them to real people and not Email Marketing List just be a boring SEO friendly description, which everyone can find even on the product packaging. So let's take a look at how to write an engaging product description that sells. What is a product description? A product description is marketing content that explains what the product is and why it's worth buying. The purpose of the product description is to provide customers with important information about the features and benefits of the product so that they are convinced to buy it.
A well-crafted product description leads the buyer through the conversion funnel. If we empathize with the customer and add relevant information, product descriptions will immediately "sell more", which leads to more conversions from customers. Marketers, e-commerce owners and sometimes even professional copywriters make a beginner's mistake - they write such a product description that simply describes the given product.