Access a website, wait a few seconds for each page to load and, thus, make the purchase. The shopping app optimizes the time of customers who want to buy virtually, loading information quickly and allowing everything to be done via their smartphone screen. Proof of this is the 77% of smartphone users who use a purchasing app compared to the 23% who prefer to make their purchases through cell phone browsers, highlighted in the survey. Items purchased through apps Although grocery and delivery apps were — and continue to be — widely used during the pandemic months, these are not the products that are most purchased by smartphone users. App for shopping clothes and accessories top the list. The other apps are those that sell household appliances and.
Small appliances, food and meals, health and beauty cosmetics, books and household utensils. Customer satisfaction index The satisfaction Phone Number List rate of shopping app customers is relatively high: 48% of respondents say they are very satisfied, while only 3% claim to be very dissatisfied with some m-commerce purchasing experience. Factors that lead people to use shopping apps Even with all the facilities offered by shopping apps, mentioned above, it is necessary to pay attention to the other points in the application, so that the public feels encouraged to use m-commerce. The main three are: Agility; Simplicity, Payment data saved in the app for purchases . When the application offers agility, it increases the chances of a good first impression among those who are making m-commerce purchases for the first time.
This factor can be crucial for the user to continue using the app for shopping . Added to this is the simplicity of the functions. An application with an intuitive interface makes all the difference when purchasing, in addition to proving to the user the main advantage of the shopping app. Along with this, there is the possibility of saving the information necessary for secure payment. This simple function can make the acquisition process even more practical. Discover the latest news and trends in the mobile world Another way to have an attractive shopping app for your target audience is by staying informed about news in the mobile world, as well as user behavior. So that you don't miss any updates in the segment, subscribe to our newsletter .