It’s always possible to combine several content types into a hybrid one if you think your content marketing strategy could benefit from it. For example, it can be a blog post with an infographic or a video with an interactive quiz element. . Set up the content creation process Next, it’s time for research. After conducting the keyword research and competitive analysis, you can start browsing the SERPs, analyzing search intent, and designing your content plan accordingly.
Consider using the topic clustering method to organize your content ideas into pillar pages and clusters. Use the SERP research results to choose the content type that will work Email List best for your target audience. Finally, you can start creating your content. Keep your target audience persona in mind and make sure to optimize your text for both readers and search engines. The last step is to hit publish and start distributing and promoting your content.
Monitor, measure, and adjust your content efforts The last step in our short content marketing how-to guide is monitoring the ROI of your content marketing efforts. At this point, your task is to review your SMART goals and KPIs and get your analytical tools ready to mine the data. It’s helpful to rely on a few universal metrics to help you measure your efforts. Overall, content marketing metrics fall under two categories.