Try to monitor keywords and hashtags related to your business and see what people are saying about you. Running a quick survey can also streamline some audience insights. Check where your audience hangs out. Google Analytics can show you the list of social media platforms and other sources of referral traffic. Study your competitors. Do some digging and analyze your competitors’ buyers. Chances are that your competitors’ target audience overlaps with yours.
When you collect all the target audience data, you can build your buyer personas and start crafting a strategy of attracting them with your content accordingly. . Plan SMART goals Whatsapp Number Next, it’s time to set the goals for your content marketing efforts—you use the SMART model to get started. For example, if you want to acquire more organic traffic, here’s what the goal’s breakdown might look like using the SMART model: Specific – increase blog traffic.
Measurable – the traffic should increase by . Assignable – a content marketing team will work according to the content calendar to regularly write blog posts. Realistic – the brand has all the resources needed to achieve this goal within the given timeframe. Time–bound – the goal will be reached within five months. Once you’ve defined your goal, break it down into objectives to make it more realistic. Objectives will also determine milestones you’ll have to keep up with to reach your goal by the final deadline.