It’s a common practice to create content and use it in ads. Content advertising can take many forms. For instance, here’s a Facebook ad from an art studio promoting an online course on how to create digital portraits: You can take advantage of many paid advertising channels and strategies: paid search, display ads, social ads, retargeting, etc. The key is to produce content that attracts the consumers’ attention by addressing their core needs associated with your product or service.
User-generated content User-generated content UGC is content created by a brand’s followers, such as a social media update, a blog post or a video with a Phone Number product review, etc. User-generated content often becomes a part of branded social media contests. For instance, a company announces a competition, its followers have to submit new content featuring the company’s product, and the best piece of content wins a prize.
An excellent example of a UGC content marketing campaign is Starbucks’ White Cup Challenge—all contestants had to come up with a new design for a Starbucks coffee cup. The winner of this competition, Brita Lynn Thompson, got the monetary prize from the brand and opened her own design agency: User-generated content helps build a rapport with your followers and diversifies your brand’s online presence. B C vs. B B content marketing.