They need to know what your new website wants to communicate. As it is not always interesting to talk to everyone, and, especially, as this type of information needs to be documented, it is important to have a briefing. This document should provide everything necessary for anyone possible channel for its users. 2.1. Briefing content About company and persona: Which company? What does she do/sell? Persona Routine ? Pains of the persona that the company intends to solve: General objectives of this person when purchasing your service/product
What is the persona’s decision-making process to purchase your service like? What are the differentiators (value propositions)? What makes the persona prefer the Middle East Mobile Number List competition? What are the persona’s most common purchasing objections? How do you respond to these purchasing objections? How is your company's service after the purchase? What are your customer's most common questions after purchasing? Who are the main competitors? Is there supporting documentation? About the website
What is the objective of the project? What is the purpose of the website? Who is the site for? What is this persona looking for on the website? What do we want this persona to do on the website? How are we going to convince this persona? What content should the website offer to this persona? What is the suggested content hierarchy? What are the main competing sites? What are the main reference sites? With all this in hand, you can now move on to the next step.