processes people go through before deciding on your product or service. This has a direct impact on the metrics that will be used to measure your success. Define your goals Digital marketing is a very powerful mechanism for your company to achieve its goals. But to do this, you first need to define what they are. Depending on the efforts involved, you can bring more visibility to the brand, publicize a product launch, promote an event and whatever else is necessary.
Never start planning without specifying the objectives. Determine your KPIs Keeping your campaign's objectives in mind, the next step involves knowing which metrics can translate this goal. Each case is different, therefore, you need to think about the path Europe Cell Phone Number List taken by your potential customer until the moment of purchase and identify which step is decisive and needs to be monitored. Take advantage of tools like Google Analytics, which allows you to measure the majority of visitor interactions with your website, or social media metrics platforms like Facebook Insights and Twitter Analytics.
Evaluate your metrics A good marketing strategy needs to rely on the right actions to achieve your objectives. The only way to properly define these paths is to base yourself on indicators that can truly point to your success. Once you think about your KPIs , this task becomes much simpler. Be careful not to fall into the trap of vanity metrics. They may seem like they represent your goals, but they don't. When carrying out surveys of your results, always be concerned with defining how close you were able to achieve your objectives.