Podsights was a marketing attribution platform that was acquired by Spotify in 2022 because the podcast and music platform wanted to help its advertisers better and more deeply understand the ads they launched on it. And it is from there that the tool we have been talking about in this article, Spotify Ad Analytics, originates. However, Spotify has expanded the measurement capabilities of Podsights by acquiring it, making it not only limited to measuring campaigns that choose the podcast format, but also those that choose the music format .
According to Per Sandell, vice president of product at Spotify, the creation of Spotify Ad Analytics “is a fundamental step in demonstrating that Spotify is not only a destination to align a brand with culture, but also a place to achieve marketing objectives and results. commercial".
Spotify Ad Analytics vs. Spotify Asia Mobile Number List Ads Studio: what's the difference?
Although the similarity of both tools may lead to confusion, they fulfill a totally different function.
As we have already said, Spotify Ad Analytics is the advertising tool on Spotify that provides advertisers with metrics on the results and performance of their campaigns. However, Spotify Ad Studio is the tool through which companies can launch their advertising campaigns on the platform . Therefore, in the latter, brands can create their ads (in a fairly simple way, by the way) in video or audio format that are interspersed between the songs or podcasts that users listen to.
It is important to add that in Spotify Ads Studio brands can also monitor the performance of their ads, but not at the level and with as much depth as in Spotify Ad Analytics.