To do this, this tool uses the concept of the funnel, dividing users into four types: occasional readers; loyal readers; lovers of the brand and its editorial line; subscribers. By studying the data, it assigns scores to readers and then provides information to advance them through the funnel. DMB – Data Maturity Benchmark It is an engagement and monetization tool for the site's audience. It creates a diagnosis so that you know where a content channel is in relation to the maturity of its data and generates reports so that editors can know what steps they need to take to move forward.
promote engagement and increase direct Phone Number List payment relationships. RCI – Realtime Content Insights And to close the great news. Google's new product provides real-time information that helps newspaper managers know which articles are the most popular and which are the trending topics of the moment among their audience. To use it is very simple, you just need to log in to your Google account and authorize the tool to use the respective Google Analytics data.
The idea is to qualify the decisions that are made regarding the creation and distribution of content to attract more subscribers. From it it will be possible to monitor the performance of the content in real time, in addition to the following prerogatives: identify which articles on the site are trending; know which sites visitors come from; define trends territorially, through geolocation; View and work with data on a practical desktop with an excellent design. With the new tool, Google had the ability to create an alternative to the crisis in the journalism industry and at the same time strengthened and qualified the content economy.