However, it is not enough to write "click here" on a fluorescent button to make a CTA effective, there are many elements that contribute to increasing the number of clicks and conversions into leads. Let's see them together in the next paragraph. What are the elements that lead to clicking a call to action? Checklist of the perfect CTA Especially if you don't have much experience, it's likely that the first experiments with CTAs will soon end up in the bin because no user clicks on the offer. To save you time and effort, we have prepared a simple checklist that contains the essential elements of an effective CTA.
Attractive design: for a user to click on the call to action, they must Photo Editing Services first notice it. This is perhaps the only case in which it is allowed to abandon the guidelines of corporate communication and have fun with colours: dare with contrasting tones compared to the company website or the pages where the CTAs will be positioned, which must be large enough to be visible , but not too much we can recommend a size of pixels . Text that encourages action: writing "sign up" is not enough, the text of the call to action must be short and concise, but the sentence must express.
The urgency and importance of the message to attract the visitor's attention. Clear proposition: People want to know exactly what will happen as soon as they click the CTA, should they expect to download an eBook or catalogue, book a free consultation or request product samples? Make sure the call to action clearly expresses what users will get in exchange for their click. Pages dedicated to each phase of the purchasing process: a call to action is much more effective if after the click the visitor is led to a dedicated landing page , rather than to a page on the site.